Average Review
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WhatConverts is a lead tracking and marketing attribution platform built for businesses and agencies that need to understand where their leads are coming from.
Many marketing teams can see clicks, impressions, and website traffic, but they still struggle to connect those actions to real leads. This is especially common when leads come through phone calls, website forms, live chat, or offline follow-ups. WhatConverts helps close that gap by capturing leads from multiple sources and connecting them back to the marketing campaigns, keywords, pages, and channels that generated them.
WhatConverts positions itself as lead tracking and reporting software trusted by PPC and SEO professionals. It captures leads from campaigns and helps users sort, qualify, value, and report on those leads from one platform.
WhatConverts is worth considering if your business wants to:
WhatConverts is especially relevant for businesses that spend money on Google Ads, Bing Ads, SEO, social campaigns, local marketing, agency services, or lead generation campaigns and need clearer proof of what is working.
With WhatConverts, businesses can track and report on leads from multiple marketing channels in one place.
You can use WhatConverts to:
WhatConverts provides call tracking as a way to connect every call to the campaign, keyword, landing page, and value behind the lead. It also supports dynamic number insertion, local and toll-free tracking numbers, white label call tracking, and number porting.
We provide general advice only. Always compare features, pricing and terms before making a final decision.
WhatConverts is a strong lead tracking platform for marketers who need to prove which campaigns generate real enquiries. Its biggest strength is that it connects different lead types, including calls, forms, and chats, to the marketing activity that created them.
WhatConverts is especially useful for marketing agencies, PPC teams, SEO teams, local businesses, franchises, and lead generation businesses. It is a good fit when a business needs to understand which ads, keywords, landing pages, and campaigns are producing valuable leads instead of only reporting clicks or traffic.
The main consideration is that WhatConverts is most valuable when your business receives meaningful lead volume and has a process for qualifying leads. If your sales process depends heavily on phone calls, forms, or chat enquiries, it can provide strong visibility. If your business has very low lead volume or does not need attribution detail, it may be more advanced than necessary.
4.6/5
Overal Rating
WhatConverts is a lead tracking and marketing attribution platform that helps businesses track calls, forms, chats, campaigns, keywords, landing pages, and lead sources.
WhatConverts is best for marketing agencies, PPC teams, SEO teams, local businesses, franchises, and companies that rely on inbound leads from calls, forms, or chats.
WhatConverts helps with call tracking, form tracking, chat tracking, lead attribution, lead qualification, campaign reporting, PPC reporting, SEO reporting, and marketing ROI analysis.
Yes. WhatConverts offers call tracking that connects phone calls to campaigns, keywords, landing pages, and lead value. It also supports dynamic number insertion and tracking numbers.
Yes. WhatConverts can track form leads so marketers can see which traffic sources, campaigns, and pages generate form enquiries.
Yes. WhatConverts can be used to track chat leads and connect them to marketing campaigns and traffic sources.
Yes. WhatConverts is useful for PPC reporting because it helps connect leads to paid campaigns, keywords, landing pages, and conversion quality.
Yes. WhatConverts can help SEO teams show which organic traffic sources and pages generate leads, not just visits.
Yes. Selected WhatConverts plans include customer journey and multi-click marketing attribution, including page views and lead actions.
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