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4.5
Average Review
Freshsales (Freshworks)
AI-powered sales CRM with pipelines, email, phone, and automation to help small teams close more deals.
- Free tier for small teams
- AI tools to score deals & leads
- Built-in phone, email & chat options
- Automations to cut manual follow-up
- Good value vs many big-name CRMs
Why choose Freshsales?
Freshsales is a sales CRM from Freshworks that’s built to help small and growing teams manage leads, deals and follow-ups without a lot of setup pain. It combines contact and deal management with built-in email, phone, tasks and sales sequences, so reps can work from one place instead of juggling different tools. AI features help with lead scoring and deal insights, so teams can prioritise the opportunities most likely to close.
Because Freshsales sits inside the Freshworks suite, it also plays nicely with tools like Freshdesk and Freshmarketer if you expand later. It’s a good fit if you want something more powerful than a basic CRM, but without the heavy complexity and cost of enterprise systems.
Choose Freshsales if you want to:
- Give sales reps a visual pipeline and clear next actions
- Use AI and sequences to improve follow-up quality
- Keep calls, emails and notes logged in one place
- Start on a free plan, then scale into paid tiers as you grow
70%
Freshsales capabilities
01. Lead & contact management
- Capture and store leads and contacts with full context, including activities, conversations and custom fields linked to each record.
02. Visual deal pipelines
- Create visual pipelines with stages that match your sales process, then drag and drop deals as they move closer to closing.
03. Built-in phone & email
- Call prospects from inside Freshsales, log calls automatically, send emails from the CRM and keep a full history on the contact record.
04. Sales sequences & tasks
- Set up sequences of emails, calls and tasks so reps follow a consistent cadence, helping you stay in touch without manual reminders.
05. Lead scoring & AI insights
- Use AI-powered scoring and insights to highlight which leads and deals deserve attention based on behaviour and historical patterns.
06. Territory & auto-assignment rules
- Automatically route leads to the right owners using territory rules and assignment logic, keeping response times fast.
07. Activities & appointment management
- Create tasks, meetings and reminders, then see upcoming activities on dashboards so nothing important is missed.
08. Customisable fields & layouts
- Add custom fields and tailor page layouts so Freshsales reflects the way your team actually sells, instead of forcing you into a rigid template.
09. Reporting & analytics
- Build reports on deals, activities, conversions and revenue, and use dashboards to monitor team performance and pipeline health.
10. Integrations & Freshworks ecosystem
- Connect Freshsales to other Freshworks products plus external tools, giving you a broader platform spanning sales, support and marketing.
- Pros
- Great value for small teams
- Built-in phone & email tools
- Strong automation & sequences
- AI scoring for deals & leads
- Cons
- Fewer deep integrations than some
- Customisation below Salesforce level
- Advanced AI on higher tiers
- Free plan has feature limits
We provide general advice only. Always compare features, pricing and terms before making a final decision.
Our Review
4.5/5
Overal Rating
Customer Support
88%
Easy to use
88%
Easy to set up
86%
Easy to deploy
86%
Freshsales is aimed at startups and small-to-midsized sales teams that want a focused sales CRM with built-in communication tools and automation, without the weight of a full enterprise platform.
Yes. Freshsales offers a free plan that includes core CRM features for small teams, with paid plans adding more automation, AI and reporting.
Yes. You can connect email to log conversations automatically, and use the built-in phone system (on supported plans) to make and track calls directly from the CRM.
Freshsales generally wins on value when you want built-in phone and AI features at a lower price point. HubSpot is stronger for integrated marketing, while Pipedrive is more narrowly focused on simple, visual sales pipelines.
If you need very advanced customisation across huge teams, or a massive app marketplace like Salesforce or HubSpot, Freshsales can feel more limited. It’s strongest for small and mid-sized teams who prioritise ease of use and fast setup.
Freshsales
Start Freshsales free trial
- Visual sales pipelines
- Lead & contact management
- Built-in phone & email
- Sales sequences & tasks
- AI deal & lead insights
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