constant contact

4.3

Average Review

Constant Contact

Constant Contact is a digital and email marketing platform built for small businesses that want to create email campaigns, automate follow-up, grow contact lists, segment audiences, and track results from one place.

  • Email and SMS automation
  • Easy email campaign builder
  • Strong template selection
  • Segmentation and reporting

Why choose Constant Contact?

Constant Contact is a strong option for businesses that want email marketing software that is easy to start using but still includes useful automation, segmentation, and reporting tools. The platform is clearly aimed at helping small businesses launch campaigns quickly, grow contact lists, and manage digital marketing without needing a very technical team. Its official site highlights email marketing, social posting, text marketing, list building, and analytics in one platform.

 

Another reason buyers shortlist Constant Contact is its low-friction setup. It offers a 30-day free trial with no credit card required, and its pricing page shows plan tiers that scale from simpler email marketing needs to more advanced automation, custom segmentation, SMS, and SEO recommendations.

 

  • Easy for small teams to start
  • Includes email and SMS tools
  • Good template and automation mix
  • Useful reporting and segmentation
  • Free trial lowers buying risk
70%
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How Constant Contact works

  1. You create email campaigns with templates
    Constant Contact lets you build email campaigns using premade templates and a drag-and-drop editor.
  2. You automate common follow-up journeys
    The platform supports automations such as welcome emails, birthday emails, thank-you series, and cart abandonment flows.
  3. You grow your contact list
    Constant Contact includes sign-up forms, landing pages, social tools, and list-building features to help businesses collect new subscribers.
  4. You segment your audience
    The platform allows segmentation based on behaviour, engagement, and other contact data so campaigns can be more targeted.
  5. You personalise content
    Constant Contact supports dynamic content blocks and personalised messaging using contact details and custom fields.
  6. You schedule and resend campaigns
    Paid plans include campaign scheduling and resending to non-openers, which helps improve timing and reach.
  7. You add SMS marketing
    Constant Contact includes SMS marketing in higher-tier plans, extending communication beyond email.
  8. You connect other business tools
    The platform supports more than 300 integrations, including popular business and ecommerce tools.
  9. You track campaign performance
    Constant Contact includes reporting and analytics dashboards so users can monitor performance and improve campaigns over time.
  10. You scale into more advanced plans
    Buyers can move from basic email tools into plans with more automation flows, advanced reporting, unlimited automation, and unlimited custom segments.


  • Pros
  • Easy to use for beginners
  • Strong template and editor tools
  • Includes automation and SMS
  • Good list-building features
  • Cons
  • Advanced features depend on plan
  • Best fit for Small and Medium businesses
  • Pricing grows with contacts and sends
  • Broader CRM depth is limited
  • Power users may want more complexity

We provide general advice only. Always compare features, pricing and terms before making a final decision.

Our Review

Constant Contact is a solid choice for businesses that want practical email marketing software without a steep learning curve. It is especially appealing for small businesses that want templates, automations, list growth tools, segmentation, reporting, and some multichannel capability in one place. Its official positioning is very clearly focused on helping businesses get campaigns live quickly and manage digital marketing from a single platform.

 

Its biggest strength is simplicity combined with enough depth for real-world marketing. It may not be the most advanced tool in the category for complex enterprise automation, but it gives many small and growing businesses what they actually need: usable email marketing, practical automations, segmentation, reporting, and a low-friction start. That makes it a strong contender for buyers comparing email marketing tools for day-to-day business use. This final assessment is an informed judgment based on the scope and emphasis of Constant Contact’s official product and pricing pages.

 

 

4.3/5

Overal Rating

Customer Support
88%
Easy to use
90%
Easy to set up
89%
Easy to deploy
84%

Constant Contact is used for email marketing, list building, automations, social posting, SMS marketing, reporting, and digital marketing campaigns for small businesses.

Yes. Constant Contact supports email marketing automation and highlights templates for welcome series, shopping cart abandonment, thank-you series, and birthday automations.

Yes. Constant Contact offers a 30-day free trial with no credit card required.

Yes. The platform includes segmentation tools based on behaviour, engagement, and contact details, plus dynamic content options for more relevant campaigns.

Yes. SMS marketing is included in higher-tier offerings, and the platform promotes email, social, and text marketing together.

Yes. Constant Contact’s site is clearly positioned around helping small businesses manage email and digital marketing more easily.

Try Constant Contact

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  • Easy email campaign builder
  • Email and SMS automation
  • Strong template selection
  • Segmentation and reporting
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