4.4

Average Review

HubSpot CRM

Free, scalable CRM with built-in tools for marketing, sales and support, designed to grow with your business.

Why choose HubSpot CRM?

HubSpot CRM is built as a single platform for your customer data – with marketing, sales and service tools all sitting on top of the same contact record. You can start completely free with contact and deal management, email tracking, meeting links, live chat and basic forms, then layer on more advanced automation, reporting and campaigns as you grow.

 

Because it integrates tightly with email, calendars and popular apps, HubSpot works well for teams that want to centralise their pipeline and communication without forcing everyone into a complicated interface. It’s especially strong when you’re ready to connect marketing (emails, forms, landing pages) with sales (deals, tasks, sequences) and service (tickets, chat) in one place.

 

Choose HubSpot CRM if you want to:

  • Start with a powerful free CRM and upgrade features over time
  • Keep marketing, sales and service data in one system
  • Use automation and workflows to cut manual tasks
  • Integrate your CRM easily with tools like Gmail, Outlook, Slack and Zapier
70%
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Choose software that enhances your business operations.

HubSpot CRM capabilities

01. Contact & company management

  • Store all your contacts, companies and associated activities in one place, with a full timeline of emails, calls, notes and meetings.

02. Deal & pipeline tracking

  • Build visual pipelines, move deals through stages and forecast revenue so everyone knows what’s in progress and what needs attention.

03. Email tracking & templates

  • Connect your email, track opens and clicks, and use templates and sequences to speed up outreach while keeping messages consistent.

04. Tasks, calls & activity logging

  • Create tasks, log calls and automatically capture activities from integrated tools, so reps can see exactly what’s been done for each contact.

05. Live chat & shared inbox

  • Add live chat to your website, manage conversations in a shared inbox and turn chats into contacts, tickets or deals for follow-up.

06. Forms & lead capture

  • Embed forms and pop-ups on your site to capture leads directly into the CRM, automatically assigning owners and triggering follow-ups.

07. Marketing tools (on relevant Hubs)

  • Run email campaigns, landing pages and automation from the same platform, connecting every touchpoint back to the CRM.

08. Automation & workflows

  • Use workflows to automate lead assignment, follow-up emails, internal notifications and data updates, reducing manual admin.

09. Reporting & dashboards

  • Build dashboards for deals, activities, funnel conversion and more, so managers can track performance and spot bottlenecks.

10. App marketplace & integrations

  • Connect HubSpot with Gmail, Outlook, Slack, Zapier and hundreds of other tools, or use the API to build deeper custom integrations.

We provide general advice only. Always compare features, pricing and terms before making a final decision.

Our Review

4.4/5

Overal Rating

Customer Support
86%
Easy to use
88%
Easy to set up
84%
Easy to deploy
84%

Yes. HubSpot offers a free CRM with core features like contacts, deals, email tracking, meeting links and basic forms. You can use it long term, then add paid Hubs if you need more advanced features later.

No. You can start with just the free CRM. Marketing, Sales and Service Hubs are optional add-ons you can switch on when you’re ready.

Yes. The free tools are ideal for small teams and startups, and you can scale into paid plans as your leads, contacts and complexity grow.

HubSpot connects to Gmail, Outlook and other providers so you can log emails, track opens and schedule meetings directly from the CRM.

Costs mainly increase when you need higher contact limits, advanced automation and reporting, or multiple paid Hubs for bigger teams. That’s why many businesses start on the free tier and upgrade gradually.

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